For the launch of a clothing line collaboration between Steve Aoki and Sik Silk, UK marketing firm Cowshed needed a fully integrated solution. The production company needed to be the whole package. New Media LTD and Superalloy Interactive stepped in to produce the whole of the production from motion capture, performer casting and 3D Animation, to location scouting, producing a video shoot with interviews, behind-the-scenes video and product photography.
Working with Las Vegas production companies to coordinate the highly involved concept and provide the crew and gear to execute the video shoot, to take production stills, and product shots with talent, Steve Aoki. The team at SuperAlloy collaborated with the animation power-trio at New Media LTD to capture, create, and animate the 3D Steve Aoki and other characters.
Watch the Behind-the-Scenes Making of Steve Aoki x Sik Silk: Season 2.
